The word “pure” is thrown around loosely out there in CBD land. But here at Pure Craft, we take it “purity'' seriously. After all, it’s in our name!
In fact, purity is at the tippy-top of our priority list. Read on to learn why we invest the time and effort it takes to bring pure CBD to the people, and how you can make sure any CBD oil you choose to buy is pure.
In the current CBD market, any CBD product can be labeled pure. At first glance, it might seem impossible to tell low-quality CBD from truly pure CBD products. That can make things pretty confusing for consumers.
And then there’s the matter of pure CBD isolate, which is CBD that’s been isolated from other compounds. It comes in crystalline or powder form. Just to be clear, we aren’t talking about that type of CBD in this article.
Instead, we’re talking about CBD oil made from pure hemp. And pure hemp starts with pure cultivation.
When hemp is grown using synthetic fertilizers and pesticides, the hemp takes in those substances. Hemp’s also known for being mighty efficient at sucking up whatever’s in the soil, which might include heavy metals and other environmental contaminants.(1)
All those chemicals can then affect the CBD. And toxins in hemp do not equal pure CBD.
Organic hemp is grown in specially prepared soil without those chemicals, so the CBD extracted from it isn’t contaminated. That CBD can then be formulated into a number of CBD products, like pure hemp gummies and pure CBD oil drops.
Bonus: Organic hemp is better for the environment. Think about it — it’s not using chemicals that can be harmful to ecosystems. And hemp actually removes more carbon from the atmosphere than trees.(2) So pure CBD’s a win for you and the planet!
Simply put, pure CBD comes from purely cultivated hemp. Pure cultivation ensures you aren’t putting toxins, heavy metals, and other weird stuff in or on your bod. But other ingredients in CBD products matter, too.
At Pure Craft, we use care when sourcing all of our ingredients and consider general product purity a best practice. For example:
With so many purity posers out there, how do you know if CBD is actually pure? Well, there are quite a few indications of purity and quality.
Make sure your CBD checks these boxes:
When you’re shopping online, you should be able to find all of this information on a CBD product page, tucked into FAQs, or somewhere else on the website. If you’re shopping in person, ask a store employee about these specs.
Hemp-derived CBD with no more than 0.3% THC became federally-legal in the US in 2018 and is now available to buy and sell in all 50 states. Some states do have separate regulations though, so you should check out our CBD Laws tab to scope out the situation in your area.
If you live in a state where CBD is sold in brick-and-mortar stores and dispensaries (which is most states), you can go that route. But if you can’t find it locally, don’t worry — you can find pure CBD online.
Wherever you choose to buy your CBD goodies, make sure it’s from a trusted retailer that knows their stuff when it comes to purity.
Online CBD shopping has some serious perks.
Firstly, you can investigate brands and products from the comfort of your home. The COA, ingredients, and hemp cultivation deets are at your fingertips. Or at least, they should be there.... (You’ll find all these details on our product pages.)
Second, the CBD will ship to your door! It doesn’t get easier than that. You might even score some sweet bundles and deals you wouldn’t find in stores.
You’re probably starting to see why we’re pure CBD’s biggest cheerleader.
It’s important to use CBD products that are as pure and natural as possible because they’re going into and/or onto your body. And you deserve not only the best products, but the ones with the best potential of providing you with the best benefits.
Pure CBD starts with pure soil and hemp cultivation. CBD made from hemp that was organically grown in the USA is the foundation of any pure CBD product. Any ingredients added to CBD products should also be high-quality for a pure final product.
You should be able to find the full list of ingredients, the hemp origin, and COA for any CBD you buy. These are your signs that the CBD is really as pure as it claims to be.
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